100% Online Conferences: ASHA Case Study

With How To Discussion and Demonstration


Webinar Abstract

To attend a face-to-face conference, you travel to a conference site. With an online ("virtual") conference, the conference site comes to you. Keynote addresses, breakout sessions, exhibit halls and live webcasts are all components of these meeting events. Online conferences can take place in both real time (synchronously) and any time (asynchronously)—they can extend your face-to-face annual meeting or be entirely online.

In this live educational webinar, Jack Coursen and Parrish Swann of the American Speech-Language-Hearing Association (ASHA) will discuss the business and production aspects of their highly successful online conference series. We will review a recent conference site and have time for lively audience Q&A.

The ASHA Online Conference series began in September 2006 with the first Audiology online conference. Pricing was $79 mbrs, $109 nonmbrs and there were 125 registrants. Today, registration fees are nearly five times as high and attendance is up, with nearly two thousand attendees flocking to as many as 4 online conferences per year.

Key questions addressed

  • Strategy:
    • What is the strategic purpose behind these online conferences?
    • How are the conferences funded?
  • Production Logistics & Support:
    • What are the main steps involved in planning?
    • How are production roles determined?
    • How much staff time is required?
  • Marketing and Communications:
    • Do participants understand how to participate in an online conference?
    • How far in advance are marketing efforts started?
    • How is the marketing process for a online conference different from face-to-face meetings?

This webcast is for educational purposes only, is sponsored by iCohere, Inc., and contains no advertising. Due to the content of these programs, webcast attendance is not available to social media platform providers or to third-party social media service providers.


J. Coursen Jack Coursen
Educational Program Manager
for Professional Development
American Speech-Language-Hearing
Association (ASHA)
Parrish Swann Parrish Swann
Instructional Technology Manager
ASHA Professional Development
Mr. Lance A. Simon Lance A. Simon
VP Business Development, iCohere
(Webinar Moderator)
Caption Colorado Live Captioning for this program was provided by our partner Caption Colorado.
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